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CIW Social Media Specialist Sample Questions (Q48-Q53):

NEW QUESTION # 48
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

A. Age of their customers, customer income and gender
B. Marital status, customer income and brand loyalty
C. Geography, favorite activities and customer income
D. Gender, personality and geographic segment

Answer: A

NEW QUESTION # 49
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

A. Manage and mitigate
B. Asses and evaluate
C. Monitor and revise
D. Identify and resolve

Answer: D

NEW QUESTION # 50
In order to be considered as part of a brand's primary audience, a persona must be:

A. someone who is interested in the product, needs the product and is able to afford the product.
B. a returning customer who shares the product with other users and who regularly interacts with your brand.
C. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
D. someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Answer: A

Explanation:
A brand's primary audience consists of personas who show a genuine interest in the product, have a need for it, and possess the financial capability to purchase it. This ensures that marketing efforts are targeted toward individuals who are most likely to convert into customers. Understanding these personas allows brands to tailor their messaging and product offerings to meet the specific needs and preferences of their target audience, resulting in more effective marketing strategies and higher conversion rates.
References:
* "How to Define Your Target Market and Target Audience in 2023," HubSpot.
* "Creating Personas: How to Capture Your Audience's Needs," Sprout Social.

NEW QUESTION # 51
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

A. Regulatory compliance and privacy violations
B. Theft of intellectual property and corporate identity
C. Damage to reputation and legal issues.
D. Cybercrime and financial loss

Answer: A

Explanation:
When developing a strategy for including open job postings and mentoring sections in a social media community for a healthcare provider association, Erin needs to address risks related to regulatory compliance and privacy violations. The healthcare industry is heavily regulated, and there are strict laws regarding the handling of personal and sensitive information. Ensuring compliance with these regulations is crucial to avoid legal repercussions. Additionally, privacy violations can damage the organization's reputation and erode trust within the community. While other risks such as damage to reputation, cybercrime, and theft of intellectual property are also important, regulatory compliance and privacy are the most immediate and critical concerns in this context.

NEW QUESTION # 52
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?

A. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
B. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
C. The owner of the site uses the contact information to sell them services from other companies he owns
D. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

Answer: C

Explanation:
Using the collected data to sell services from other companies owned by the site owner would be an inappropriate use of user information. This practice violates user trust and can lead to legal and ethical issues.
* Privacy Violation: This use of data may breach privacy policies and user agreements.
* Trust Erosion: Users may feel their information is being exploited for profit, which can damage the organization's reputation.
* Regulatory Compliance: Many regions have strict data protection laws (e.g., GDPR, CCPA) that prohibit using personal data for purposes not explicitly consented to by the user.
References:
* Data privacy regulations and ethical guidelines emphasize the importance of using collected data only for the purposes stated in the privacy policy (GDPR, CCPA).

NEW QUESTION # 53
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